Come 2020, Air Canada will launch its own loyalty program upon the expiry of its current agreement with Aimia, the operator of Aeroplan. Air Canada believes that operating its own loyalty program will enable the airline to strengthen its customer relationships and deliver a more consistent end-to-end customer experience.
Effective June 30, 2020, Aeroplan which has been independently owned and operated by Aimia for almost a decade, will no longer be the loyalty program for Air Canada.
“Our relationship with our more than 45 million customers sits at the core of Air Canada’s ongoing transformation as we continue to grow our business beyond the 200 destinations that we already serve, and work to become a global champion,” said Calin Rovinescu, President and Chief Executive Officer. “This decision is the right one for our customers, our employees and our shareholders.”
“The new program, launching in 2020, will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” said Benjamin Smith, President, Passenger Airlines.
Air Canada has invested $10 billion in the last decade in fleet renewal and to elevate its product offering. Some of the airline’s upgrade includes branding – new livery and uniforms, all-new seats, Wi-Fi connectivity, expanded and renovated Maple Leaf Lounges, and increased digital capabilities.
“Similar to all of Air Canada’s North American peers, by managing our own loyalty program, we will be able to take better care of our customers by making decisions in real time that address specific needs,” added Mr. Smith. “We’re excited to take this next step that delivers on our promise for continued investments in the customer experience.”
Until the expiry of the contract with Aimia on June 29, 2020, Air Canada is committed to business as usual by working closely with Aimia with the objective of providing consistent service for Aeroplan members.
While the Aeroplan program remains in force, members can continue to earn and redeem miles. After June 2020, miles earned from Air Canada and Star Alliance flights will be credited to the new program, with customers able to redeem those miles for rewards including Air Canada and Star Alliance partner flights.
Aeroplan miles earned up to June 2020 will stay in Aeroplan members’ accounts, and will continue to be subject to the conditions of their program. Air Canada intends to continue to offer Aimia redemption seats for Aeroplan members after June 2020, with pricing competitive with other third-party rewards programs.
The airline’s most frequent flyers will continue to enjoy Air Canada Altitude status recognition and its associated range of travel privileges, based on their annual flight activities with Air Canada and the Star Alliance member airlines. All Million Mile program qualification activity and status will also be honoured in the new program.
“Doing the right thing for Air Canada’s customers throughout this transition period will be our guiding principle,” said Mr. Rovinescu.
Air Canada says that the new loyalty program will be focused on improved rewards and recognition for the airline’s customers.
Air Canada, Canada’s flag carrier, served close to 45 million customers in 2016 flying to more than 200 destinations on six continents, including Providenciales, Turks and Caicos Islands.